In our digital world, your business’s online presence is critical to its success. If your business isn’t easily found online, potential customers won’t know that it exists – and that is a huge problem.
To improve their digital footprint, many companies create Australian business listings in online directories. These sites (like ConnectEzy) provide businesses with a web page where they can showcase their products and services, upload images, and provide their contact information.
In this article, we’ll examine the benefits of creating Australian business listings and discuss a few tips that’ll help yours stand out from your competition.
Why create Australian business listings?
Advertising your business in a local directory offers many benefits: increased exposure, enhanced SEO, greater trust, the list goes on. Let’s take a look at just three below.
Australian business listings increase your exposure
We’re all different. When our computer breaks, or we need our gutters cleared, we go about finding a trusted professional in our local area in different ways. Some of us might ask our colleagues for a recommendation. Others might check out businesses on social media, paying particular information to recent reviews. And some might head to their preferred online business directory and search there.
You want to cover all of your bases, which is why you need an Australian business listing.
Australian business listings improve your SEO efforts
Search engine optimisation (SEO). You’ve probably heard of it. Perhaps you brushed it off, thinking it was just another buzzword for marketers to worry about. The thing is, SEO – particularly local SEO – is extremely important for businesses large and small.
We won’t go into in too much detail here (if you want to learn more, check out our article: Local SEO for small businesses in Australia 2020), but long story short, the goal of SEO is to improve your business search engine rankings for target keywords.
An Australian business listing helps boost your SEO efforts by providing those all-important backlinks.
Related: Why are backlinks so important?
Australian business listings help build trust and credibility
Trust is the essential ingredient that bridges the gap between prospect and happy, loyal customers. Before someone will pick up the phone and hire you, they want to be certain that your business is legitimate.
How to make your Australian business listings stand out
We are exposed to a lot of meaningless noise online, and we’ve become really good at filtering out what’s not important. It’s crucial that your Australian business listings get through that filter – that they stand out from your competition, earn your prospects’ trust, and generate hot leads.
Here are a couple of tips.
Use the space available in your listing
Let’s say you are looking to renovate your bathroom in your Brisbane home. You jump on ConnectEzy and search for local plumbers and tradespeople. You find a couple that looks promising, so compare their listings. One simply says:
Experienced plumbers in Brisbane. Call for a quote.
You look at another listing. This one gives a bit more information about the company and what they stand for. It also lists their services – you can see that they specialise in bathroom renovations. Perfect. You give them a call.
If a listing gives your 250 words to sell yourself, use every last one of them.
Upload real photos of your team and your projects
If you run a painting company, show a few real-life before and afters. If you bake wedding cakes, upload images of some of your best work. People want to know exactly what they can expect – original photos builds your credibility and encourages prospects to get in touch.
Include your contact information
To get the most out of your Australian business listing, be sure to include your contact information, such as:
- Phone number
- Email address
- Social media accounts
That way, web visitors can quickly and easily get in touch, or investigate your company further.
Create your Australian business listing today
Ready to increase your exposure, boost your SEO, and increase your leads? Create your ConnectEzy directory listing today.